Alliteration Alliteration is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.In other words Alliteration is the repetition of the same consonant sounds at the beginning of words that are in close proximity to each other.Eg: But a better butter makes a batter better.Alliteration is also called Head rhyme or Initial rhyme.“Alliteration” is originated from the Latin word “littera”(Latira), meaning of the word is “letter of the alphabet”.It was first coined by the Italian humanist Giovanni Pontano in the 15th century. “The Raven” by Edgar Allan Poe, Samuel Taylor Coleridge’s “Rime of the Ancient Mariner” etc used this device.“From forth the fatal loins of these two foes;A pair of star-cross’d lovers take their life”( William Shakespeare’s Romeo and Juliet ).Alliteration has a great role in poetry and prose.It creates a musical effect in the text.It was used to excess by many late 19th century writers.A tradition of old and Middle English prose used alliteration.“Alliterative Revival” is a collective term used for the group of alliterative poems written in the second half of 14th century.